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Case study · Children's · 2024

The Soft Hour

by Aliyah & Joseph Bremer, Parents; first-time picture-book authors

ASIN B0CTYHRP7Q

A 487-word picture book about a family bedtime ritual became a 2024 SCBWI Crystal Kite finalist for the Pacific West region. Watercolor illustrations by a roster illustrator paired to the manuscript.

  • SCBWI Crystal Kite finalist, 2024
  • 487 words down from 1,800
  • 4.9★ across 142 reviews
  • 2 indie distributors Pacific Northwest
Children's book writingPicture book illustrationBook editingAmazon KDP publishing

Inside the project

The book on the desk, in five frames.

Working shots from this engagement — interview sessions, manuscript pages, cover concepts, launch day.

The work

The first call ran 25 minutes longer than it was meant to because Elena had to explain, three different ways, that 1,800 words was not a picture book. The Bremers had been told the book was “lovely” by friends, family, and one well-meaning agent who didn’t sell into the picture book category. Nobody had told them the word count was disqualifying.

Cutting 1,800 to 500 is not editing. It is rewriting around the same emotional spine. The original opened with three pages of setup about the parents’ day. Elena cut that entirely. The book now opens on the child, on the bed, asking the question that becomes the through-line. The setup turned out to be unnecessary; the child does not need to know what the parents’ day was like. The child is the reader.

Why it placed

The Crystal Kite is voted on by SCBWI members. The two qualities reviewers flagged in their public votes: the read-aloud rhythm (every line lands at a page turn) and the illustration-text negotiation (the words deliberately leave space for the watercolor to do work). Both were structural decisions made in week 3, not in week 22.

“Elena read our manuscript out loud to her daughter on a Zoom call. Her daughter said 'this part is slow.' That was more useful than any feedback we'd had in eight months.”

Aliyah & Joseph Bremer, Parents; first-time picture-book authors

Cover rounds

Three cover concepts for The Soft Hour.

The shortlist we presented to the author before round-one revisions. The selected concept is the second in the strip.

  • Concept A — typographic, restrained palette
  • Concept B — selected and revised
  • Concept C — photographic, alternative
  • Round one — typography tightened
  • Round two — final, print-ready
Aliyah & Joseph Bremer on writing The Soft Hour 02:14 A two-minute clip from the launch-day interview. The author on what changed during the project.

Project facts

The numbers behind this one.

Services used
Children's book writing, Picture book illustration, Book editing, Amazon KDP publishing
Timeline
22 weeks (manuscript 6 weeks, illustrations 14, layout/print 2)
Investment band
$11,000–$13,500 total
Published
2024
Genre
Children's
ASIN
B0CTYHRP7Q

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