Single book, launch
30-day launch sprint with Amazon Ads as the core channel.
starting from $1,800 30-day sprint
Start here - All three campaign types built
- Daily bid management
- Launch-month report
- Hand-off to DIY or sustain
Marketing · from $720 · Campaign live in 5 business days
Amazon Ads run by someone who has spent the budget.
Sponsored Product, Sponsored Brand, Sponsored Display, Lockscreen Ads. Daily bid management, weekly reporting.
Amazon Ads sound simple and aren't. Most authors burn their budget in week one because they bid on the wrong keywords against books with deeper backlists. The work is daily, methodical, and visible only in 30-day windows.
Behind the scenes
What amazon ads management looks like on a working day.
Five shots from the studio — the kind of work that ends up on your project.
The work, in three tabs
Click through what you actually get, how it runs, and who owns it.
Deliverables, not vibes.
Full Amazon Ads stack across all three campaign types. Built in your account; you keep ownership.
- Sponsored Product, Brand, Display campaigns built and operated
- Daily bid management
- Weekly Friday report
- Monthly creative refresh
A written timeline. No silent stretches.
Listing audit, keyword research, ASIN targeting research, ad-copy drafting.
- Week 1 — Audit and onboarding
- Week 2 — Campaign build
- Ongoing — Optimize and scale
Clara Iverson leads this service.
Ran author marketing at BookBaby for four years before joining the studio. Sold more than two million dollars in Amazon ad spend across three hundred indie authors. Refuses to take a marketing client without a finished, edited, cover-designed book.
- Built and ran the Amazon-ads program at BookBaby, 2019–2023
- Launched seven Amazon #1 Bestsellers in Memoir and Business in 2024–2025
- Contributor, Self-Publishing Advice Conference (SPA), 2024 and 2025
Sample deliverables
Drag through real amazon ads management work the studio shipped this year.
How it works
A written timeline you can plan around.
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Week 1
Audit and onboarding
Listing audit, keyword research, ASIN targeting research, ad-copy drafting.
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Week 2
Campaign build
Campaigns built in your account, soft launch with conservative bids.
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Ongoing
Optimize and scale
Daily bid management, weekly reporting, monthly creative refresh.
Pricing
Three tiers. Real numbers.
No 'contact us for pricing.' If a tier here looks close to your project, the final quote on the discovery call will be within 15% either way.
Single book, sustain
Ongoing monthly management for backlist or single-title authors.
starting from $720 per month, 3-month minimum
Start here - Daily bid management
- Weekly Friday report
- Monthly creative refresh
- Quarterly category audit
Series / multi-book
Three or more books, read-through optimization at the funnel.
starting from $1,400 per month, 6-month minimum
Start here - Everything in Sustain
- Cross-book promotion logic
- Read-through tracking book 1 → series
- Series-page ad strategy
The lead, in full
Every amazon ads management project lands on Clara Iverson's desk first.
They join the discovery call. They sign off every deliverable. They are not a sales rep.
Leads Amazon ads, PR, and launches
Clara Iverson
Head of Book Marketing, 10 yrs
Ran author marketing at BookBaby for four years before joining the studio. Sold more than two million dollars in Amazon ad spend across three hundred indie authors. Refuses to take a marketing client without a finished, edited, cover-designed book.
- Built and ran the Amazon-ads program at BookBaby, 2019–2023
- Launched seven Amazon #1 Bestsellers in Memoir and Business in 2024–2025
- Contributor, Self-Publishing Advice Conference (SPA), 2024 and 2025
Studio
The named team behind every project.
Amazon Ads management — FAQ
Questions we get every week, answered straight.
What ACOS should I target?
Depends on your royalty and goal. At 70% royalty, ACOS below 70% means each ad is profitable on the first sale. We typically run 28–55% during launch, 35–65% during sustain. We tell you the exact target on the kickoff.
Can I run ads without your help?
Yes, especially for series authors with read-through. The break-even for managed ads is roughly $3,000/month in spend — below that, DIY usually wins on cost. Above that, the daily work pays for itself.
Do you mark up ad spend?
No. You pay Amazon directly; the credit card is yours. Our fee is the management retainer only. Spend is fully transparent.
Pairs with
Services that pair with this one.
Most projects use two to four services. We bundle on the discovery call.
Ready when you are
Ready to ship a amazon ads management project?
A 30-minute discovery call with a senior editor — no sales script, no pressure. We'll tell you whether we're the right fit for your project, what it would cost, and how long it would take.