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55,000–90,000 words · from $11,800

Non-fiction that earns the bookmark, not just the buy.

Self-help, popular science, history, memoir-adjacent narrative non-fiction, how-to. Structure-first writing.

You know what you want to say. Maybe you have outlined it. What you do not have is 65,000 words of prose that holds the reader past chapter three.

Non-fiction mood

What non-fiction feels like, in five frames.

Visual reference for the voice, palette, and reader mood the books in this category live in.

Sub-genres we work in

The non-fiction categories with their own conventions.

Sub-genres each have their own structural rules, word-count norms, and reader expectations. We assign by sub-genre, not just by parent.

Sub-genre Self-help / personal development Sub-genre Popular science Sub-genre History Sub-genre Narrative non-fiction Sub-genre How-to / practical Sub-genre Health / wellness Sub-genre Spirituality / philosophy Sub-genre Academic-trade crossover

Genre conventions

The rules we will not break unless you ask.

Every category has conventions its readers expect. The right time to break them is on purpose, with eyes open. The wrong time is by accident.

  • Argument-arc outlined before prose. Each chapter advances one specific claim.
  • Chapter openings: scene first, then claim, then evidence. Reverse for academic registers.
  • Frameworks named where they exist. A book with one named framework outperforms a book with five unnamed ones.
  • Footnotes for credibility, not for density. Endnotes for general readers; footnotes for specialists.
  • Cite primary sources. Secondary citations are a 2010s habit.

Sample covers

Non-fiction covers we shipped this year.

Each cover is a real project. Drag through to see the visual language we work in for this category.

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Comp titles

Books that share your shelf, and the choice we'd ask you to make about which one to compete on.

On the discovery call, we ask which two of these your book most resembles, and which one you refuse to be compared to. The answer shapes the outline.

  • Atomic Habits James Clear
  • Sapiens Yuval Noah Harari
  • Why We Sleep Matthew Walker
  • Bad Blood John Carreyrou
Non-fiction — what a project looks like 01:08 60-second tour of a non-fiction engagement from outline to launch.

Non-fiction — FAQ

Questions we get from non-fiction authors every week.

Self-help and personal development — what makes a sellable book?

An original framework, named, that the reader can apply to their own life. The market is saturated. Books without an original frame compete against bestsellers with established brands and lose.

Should I include exercises and worksheets?

For how-to and self-help, yes. Exercises at the end of each chapter convert into reviews and Goodreads engagement. We design them as part of the book.

Do you handle academic publishing?

Academic trade-crossover yes; pure peer-reviewed academic no. Different review process, different press relationships.

Other genres

Twelve in total. Different team for each.

Ready when you are

Ready to talk about your non-fiction project?

A 30-minute discovery call with a senior editor — no sales script, no pressure. We'll tell you whether we're the right fit for your project, what it would cost, and how long it would take.