Pitch sprint
30 days, 30-contact pitch list, focused on podcasts and niche pubs.
starting from $2,400
Start here - 30 hand-researched contacts
- Personalized pitches
- 5-day follow-up cycle
- Coverage tracker report
Marketing · from $2,400 · 30-day pitch sprint, 60-day full campaign
PR that pitches actual journalists by name, not press-release wires.
Targeted journalist pitching, podcast booking, press release distribution where it makes sense. No 'top TV networks' theatre.
Most book PR sold in this category is wire-distribution dressed up as media outreach. We don't do that. The work is identifying 30–80 specific journalists, podcasters, and outlet editors who plausibly cover books like yours, and pitching them one by one.
Behind the scenes
What book pr & press release looks like on a working day.
Five shots from the studio — the kind of work that ends up on your project.
The work, in three tabs
Click through what you actually get, how it runs, and who owns it.
Deliverables, not vibes.
Researched by hand, not bought. Each contact has a written reason this book is for them — their last three articles, their podcast format, their book-coverage cadence.
- Pitch list of 30–80 named contacts
- Personalized pitch emails, one per contact
- Press release distributed where it makes sense
- Coverage tracker and final report
A written timeline. No silent stretches.
Hand-research 30–80 named contacts. Three pitch angles per book.
- Week 1 — Pitch list research
- Weeks 2–4 — Pitch sprint
- Weeks 5–8 — Coverage tracking
Clara Iverson leads this service.
Ran author marketing at BookBaby for four years before joining the studio. Sold more than two million dollars in Amazon ad spend across three hundred indie authors. Refuses to take a marketing client without a finished, edited, cover-designed book.
- Built and ran the Amazon-ads program at BookBaby, 2019–2023
- Launched seven Amazon #1 Bestsellers in Memoir and Business in 2024–2025
- Contributor, Self-Publishing Advice Conference (SPA), 2024 and 2025
Sample deliverables
Drag through real book pr & press release work the studio shipped this year.
How it works
A written timeline you can plan around.
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Week 1
Pitch list research
Hand-research 30–80 named contacts. Three pitch angles per book.
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Weeks 2–4
Pitch sprint
Pitch emails sent, follow-ups on a 5-day cadence.
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Weeks 5–8
Coverage tracking
Confirmed placements followed up for traffic and review pickup.
Pricing
Three tiers. Real numbers.
No 'contact us for pricing.' If a tier here looks close to your project, the final quote on the discovery call will be within 15% either way.
Full campaign
60 days, 80-contact pitch list, plus press release distribution.
starting from $5,800
Start here - 80 hand-researched contacts
- Pre-launch galley distribution
- Press release on PR Newswire
- Local + niche + national pitching
- Detailed final report
Founder book / executive memoir
PR programme tied to a speaking pipeline and inbound deal flow.
starting from $11,800
Start here - Everything in Full campaign
- Podcast booking with named target list
- Op-ed placement attempts
- Speaking-circuit outreach
- 90-day campaign
The lead, in full
Every book pr & press release project lands on Clara Iverson's desk first.
They join the discovery call. They sign off every deliverable. They are not a sales rep.
Leads Amazon ads, PR, and launches
Clara Iverson
Head of Book Marketing, 10 yrs
Ran author marketing at BookBaby for four years before joining the studio. Sold more than two million dollars in Amazon ad spend across three hundred indie authors. Refuses to take a marketing client without a finished, edited, cover-designed book.
- Built and ran the Amazon-ads program at BookBaby, 2019–2023
- Launched seven Amazon #1 Bestsellers in Memoir and Business in 2024–2025
- Contributor, Self-Publishing Advice Conference (SPA), 2024 and 2025
Studio
The named team behind every project.
Book PR & press release — FAQ
Questions we get every week, answered straight.
Will my book be on the Today Show?
No, and anyone promising you that is lying. Major TV book bookings come through traditional publisher publicists with five-figure budgets behind them. We focus on what we can actually move: podcast appearances, niche-publication coverage, local TV in your home market, and 'gift guide' inclusions during holiday season.
Do you guarantee coverage?
No. We guarantee the work — the list, the pitches, the follow-ups, the report. We do not guarantee that journalists will cover your book. Anyone who does is selling you wire distribution and calling it PR.
What's a realistic outcome?
For a serious book in a defined category with a real news hook: 4–9 podcast appearances, 1–3 niche publication features, 1 local TV or radio booking, occasionally a national-tier mention. For a book without a news hook, the numbers are lower.
Should I do PR before or after launch?
Both. Pre-launch (4–8 weeks before): galleys to a small list of trusted reviewers (we use NetGalley + BookSirens). Launch week: press release plus pitched outreach to your priority list. Post-launch (30 days): follow-up to anyone who didn't reply.
Pairs with
Services that pair with this one.
Most projects use two to four services. We bundle on the discovery call.
Ready when you are
Ready to ship a book pr & press release project?
A 30-minute discovery call with a senior editor — no sales script, no pressure. We'll tell you whether we're the right fit for your project, what it would cost, and how long it would take.