Amazon Ads management
Professional Amazon Ads management by an operator who has run millions in spend. Real ACOS targets, real bid management, real reporting.
from $720
Start here · marketing only
Your book is live. Now sell it.
For authors with at least one book on Amazon who want a marketing programme without rewriting the manuscript. Listing audit, ads, list, PR, audiobook. Real ACOS targets, honest reporting.
The honest diagnostic
Before we sell you anything, we tell you whether the book is sellable.
The most common reason a published book is not selling is not that the marketing is wrong. It is that the cover, the listing, the categories, or the manuscript itself are not competitive in the chosen category. We audit those four things first. If any of them is the real problem, marketing will not fix it.
- Listing rebuild: title, subtitle, description, A+ Content
- Category and keyword reverse-engineering against current top 20
- Cover thumbnail review against the category page
- Read of the first 10% of the manuscript — honest editorial verdict
The stack we run for already-published authors
Six services. Pick the two or three that move the needle.
Most already-published clients run Amazon Ads + reader-list + one of PR, social, or audiobook. Six channels is usually the wrong shape; two or three done well almost always beats.
Book marketing
A launch and ongoing-marketing programme run by named operators with real Amazon Ads spend behind them. Honest reporting, no guaranteed-bestseller theatre.
from $1,200 per month, 3-month minimum
Social media marketing
Two platforms, not five. Content that reads as you, not as a bot. Real engagement metrics, not vanity follower counts.
from $1,200
Email marketing for authors
Email list infrastructure for serious authors. Lead magnet, opt-in flow, five-email welcome, monthly broadcast cadence. The channel Amazon does not own.
from $980
Book PR & press release
Pitched outreach to named journalists, podcasters, and outlet editors in your category. Press release distribution as a supplement, not the strategy.
from $2,400
Audiobook production
Single-narrator, dual-cast, or full-cast production. Eight US studios on roster. Narrator demos before commitment.
from $280
30-day relaunch
Most relaunches fit a 30-day arc.
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Days 1–7
Audit + rebuild
Listing rebuilt, categories re-chosen, A+ Content drafted, keywords researched.
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Days 8–14
Ads built
Sponsored Product, Brand, Display campaigns built and soft-launched on conservative bids.
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Days 15–22
List + PR sprint
Reader-list email cadence built; PR pitches to a researched contact list go out.
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Days 23–30
Optimize and scale
Daily bid management; reporting on what is converting; budget shifted to winners.
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Day 31
Sustain decision
Honest call on whether the book responds to spend at the unit economics we can defend.
Case study
The Salt Throne (Salt & Iron, book 1)
- The brief
- Priya could write fast — drafts of 90,000 words in 11 weeks — but her editing was the bottleneck. She also had a cover problem: covers 1, 2, and 3 had been done by three different freelancers and the series didn't read as a series.
- The outcome
- Year-one royalties on books 1–4 combined: $94,000 net of ad spend. Read-through from book 1 to book 4 sits at 71% (excellent for fantasy). Books 5 and 6 are written; book 5 is currently in copy edit.
- $94k year-one royalties, books 1–4
- 71% read-through book 1 → 4
- 8 books cover system designed
- 18 days edit-to-delivery cadence
Already-published FAQ
What we get asked by authors with a book in market.
My book launched and sank. Can you save it?
Often. About 60% of our marketing clients come in with a published book that underperformed. The audit identifies what's fixable. Usually it's category, keywords, cover, or first-look metadata. Sometimes it's the manuscript itself, and the honest answer is to write the next one. We'll tell you which on the call.
Will you rework my Amazon listing?
Yes. Listing rebuild is included in onboarding for every marketing engagement. Title, subtitle, description, A+ Content, three primary categories, seven backend keywords. Most underperforming listings have 5–10 fixable issues.
I have a series — does the strategy change?
Yes, significantly. Series authors compete on read-through, not single-book conversion. Book 1 is usually run at break-even or a small loss because the unit economics live in book 3 onwards. We build the funnel against the whole series.
Can I keep my current Amazon Ads account or do you need to rebuild?
We work in your existing account. Reuse what's converting, kill what isn't. Most authors come in with 60–80% of their ad spend on keywords that have never converted; finding and cutting that is the fastest single win.
Do you do BookBub featured deals?
We submit. We do not guarantee acceptance. BookBub's editorial bar is high; the acceptance rate across our submissions in the last year is about 22%. Worth submitting, never worth promising.
Ready when you are
Ready to audit the book?
A senior editor and our head of marketing read the listing and the first 10% of the manuscript. Written verdict in 5 business days. $480, refundable against any retainer that follows.