Setup only
ESP setup, lead magnet, welcome sequence, broadcast template.
starting from $980
Start here - ESP account in your name
- Lead magnet designed and delivered
- 5-email welcome sequence
- Newsletter template
Marketing · from $980 · 2 to 3 weeks for full setup
Your reader list is the only marketing channel you actually own.
ConvertKit / MailerLite setup, lead-magnet build, nurture sequences, launch broadcasts. Real list-building, not numbers theatre.
Every channel you do not own can change its terms tomorrow. Email is the one that cannot. We build the list infrastructure that survives platform changes, algorithm changes, and the inevitable bad quarter.
Behind the scenes
What email marketing for authors looks like on a working day.
Five shots from the studio — the kind of work that ends up on your project.
The work, in three tabs
Click through what you actually get, how it runs, and who owns it.
Deliverables, not vibes.
Account in your name. Forms, tags, automation, segments. You own the list and the export.
- ESP setup (ConvertKit, MailerLite, or Substack)
- Lead magnet, designed for your genre
- 5–7 email welcome sequence
- Monthly broadcast template
A written timeline. No silent stretches.
Pick the ESP, design the lead magnet, write the brief.
- Week 1 — Strategy and lead-magnet brief
- Weeks 2–3 — Build and automate
A senior lead, by name, on day one.
Sample deliverables
Drag through real email marketing for authors work the studio shipped this year.
How it works
A written timeline you can plan around.
-
Week 1
Strategy and lead-magnet brief
Pick the ESP, design the lead magnet, write the brief.
-
Weeks 2–3
Build and automate
Forms, tags, sequence drafted and tested.
Pricing
Three tiers. Real numbers.
No 'contact us for pricing.' If a tier here looks close to your project, the final quote on the discovery call will be within 15% either way.
Setup + 6 months
Setup plus six months of newsletter writing and list management.
starting from $3,400
Start here - Everything in Setup
- Two broadcasts/month written in your voice
- Monthly subscriber report
- Re-engagement campaigns
Studio
The named team behind every project.
Email marketing for authors — FAQ
Questions we get every week, answered straight.
ConvertKit or MailerLite?
ConvertKit if you are author-only and write seriously. MailerLite if you want lower cost and easier templating. Both are excellent. Substack if you want paid-subscriber capability without a separate platform.
How big does my list need to be to matter?
200 engaged subscribers will sell more launch copies than 5,000 unengaged ones. We focus on the right kind of list, not the biggest possible list.
Will you write my newsletters?
Yes, additionally. Newsletter writing retainer is $480/month for two broadcasts a month, in your voice, drafted for your approval.
Pairs with
Services that pair with this one.
Most projects use two to four services. We bundle on the discovery call.
Ready when you are
Ready to ship a email marketing for authors project?
A 30-minute discovery call with a senior editor — no sales script, no pressure. We'll tell you whether we're the right fit for your project, what it would cost, and how long it would take.